Jesse Woodward: Creative Direction & Design
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Schindler

Elevate The Future

Elevate The Future

Schindler asked us to present brand concepts for their new line of smart elevators called WeSense.

 Our first task was to envision this new environment from the user's point of view.

Our first task was to envision this new environment from the user's point of view.

 I conceived of a series of images from which to launch the new brand.

I conceived of a series of images from which to launch the new brand.

 The initial thinking was based around the future of human mobility.

The initial thinking was based around the future of human mobility.

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 We considered how this new form of travel would change the user's experience.

We considered how this new form of travel would change the user's experience.

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 Next, Schindler asked us to design a brochure evoking the coming revolution in elevation.

Next, Schindler asked us to design a brochure evoking the coming revolution in elevation.

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 The brochure was followed by a series of website concepts.

The brochure was followed by a series of website concepts.

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