Experience design agency—Projekt 202 hired me to design interactive content for the global launch of Disney+, a role requiring navigation of all digital platforms—Amazon, Apple, Google, Samsung etc. plus multiple language translation.
With each Disney title possessing its own legal restrictions regarding imagery—we had to formulate design strategy and execute quickly to meet each deadline.
Through Disney’s lawyers, I learned that Daisy Ridley’s character—Rey, must never be shown separate from Adam Driver’s character—Kylo, unless dictated by the components of an interactive experience, ie. Facebook Stories.
Each assignment began with an extensive search through Disney’s database, reviewing images with ‘hero’ potential, that met all criteria—both legal and aesthetic.
I extracted this Captain America hero image from its background, and created a custom environment to ease title readability.
As a lead designer, my responsibility was to move swiftly to identify master art, and then construct a composition with all required elements—art, tagline, and logos, adaptable to all platform deliverables.
Getting agreement across the ‘Five Brands’ team was a challenge. Each design iteration had to be approved by representatives for Disney, Pixar, Marvel, Star Wars and National Geographic.
Disney’s contract with Robert Downey Jr. required that his likeness, across all marketing materials, be at least twice the size of any other character.