Jesse Woodward: Creative Direction & Design
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Cisco

The Cisco Story

The Cisco Story

Cisco wanted to tell their company story through the vehicle of a native app for their sales team.

 I started by envisioning a content structure. Our team had 5 weeks to design and produce the finished app. 

I started by envisioning a content structure. Our team had 5 weeks to design and produce the finished app. 

 Utilizing a color scheme inspired by the movie TRON, I opted for a dark palette with iridescent blue.

Utilizing a color scheme inspired by the movie TRON, I opted for a dark palette with iridescent blue.

 I broke the content into four sections, each with their own distinct theme.

I broke the content into four sections, each with their own distinct theme.

 A series of graphic icons were produced to help illustrate the theme of each section. 

A series of graphic icons were produced to help illustrate the theme of each section. 

 Once inside the content area, scroll bars were introduced to help manage lengthy articles.

Once inside the content area, scroll bars were introduced to help manage lengthy articles.

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 A flexible navigation system was designed allowing the user to browse each section, highlighting the most appropriate content. 

A flexible navigation system was designed allowing the user to browse each section, highlighting the most appropriate content. 

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CS: Video Walkthrough