Ro*Tel is a line of canned tomatoes and green chili that is especially popular in the southern US.
I was asked to redesign the Ro*Tel website to appeal to a younger generation. I began by gathering images of the past.
Then I explored ways to bring the past into the present, sourcing youthful and energetic imagery.
Demonstrating the myriad ways to enjoy Ro*Tel, I designed an animated slot machine that spun into action at the click of a button.
I envisioned a fun, fresh layout of different sized modules, each containing elements to for the Ro*Tel community to interact with.
I designed the product page using bold typography and a distinctly southwestern color scheme,
Next, I designed a History Timeline, showcasing Ro*Tel's past in a decidedly contemporary way.
Finally, I designed a series of recipe pages sourced from Ro*Tel's community fanbase.