Jesse Woodward: Creative Direction & Design
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Rotel

 Ro*Tel is a line of canned tomatoes and green chili that is especially popular in the southern US.

Ro*Tel is a line of canned tomatoes and green chili that is especially popular in the southern US.

 I was asked to redesign the Ro*Tel website to appeal to a younger generation. I began by gathering images of the past.

I was asked to redesign the Ro*Tel website to appeal to a younger generation. I began by gathering images of the past.

 Then I explored ways to bring the past into the present, sourcing youthful and energetic imagery.

Then I explored ways to bring the past into the present, sourcing youthful and energetic imagery.

 Demonstrating the myriad ways to enjoy Ro*Tel, I designed an animated slot machine that spun into action at the click of a button. 

Demonstrating the myriad ways to enjoy Ro*Tel, I designed an animated slot machine that spun into action at the click of a button. 

 I envisioned a fun, fresh layout of different sized modules, each containing elements to for the Ro*Tel community to interact with.

I envisioned a fun, fresh layout of different sized modules, each containing elements to for the Ro*Tel community to interact with.

 I designed the product page using bold typography and a distinctly southwestern color scheme, 

I designed the product page using bold typography and a distinctly southwestern color scheme, 

 Next, I designed a History Timeline, showcasing Ro*Tel's past in a decidedly contemporary way.

Next, I designed a History Timeline, showcasing Ro*Tel's past in a decidedly contemporary way.

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 Finally, I designed a series of recipe pages sourced from Ro*Tel's community fanbase. 

Finally, I designed a series of recipe pages sourced from Ro*Tel's community fanbase. 

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