Jesse Woodward: Creative Direction & Design
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Marketers That Matter

Marketers That Matter

Marketers That Matter

Cara France, CEO of The Sage Group, requested branding for a new organization recognizing Bay Area marketing professionals.

 I put together a series of designs showcasing a different aspect of the marketing professional's life.

I put together a series of designs showcasing a different aspect of the marketing professional's life.

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 I included a few designs that alluded to an exclusive organization with certain privileges.  

I included a few designs that alluded to an exclusive organization with certain privileges.  

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 Finally, I began to consider a visual design inspired by flip board signage at train stations. 

Finally, I began to consider a visual design inspired by flip board signage at train stations. 

 I put together a presentation outlining the user experience.

I put together a presentation outlining the user experience.

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Version 1.0

Version 1.0

The next step was to translate this concept into an actual visual design.

 I combined soft, blurred imagery with a flip board texture, to denote a fast changing environment.

I combined soft, blurred imagery with a flip board texture, to denote a fast changing environment.

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 I made full use of the grid structure to design the interior pages.

I made full use of the grid structure to design the interior pages.

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Version 2.0

Version 2.0

A few years after the successful launch of Marketers That Matter, we were asked to update the design to a full frame browser experience.

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Case Study

Case Study

Finally, I put together a case study describing the design process of the entire Marketers That Matter experience.

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